54% of U.S. adults say they “always” or “often” have trouble falling asleep (American Academy of Sleep Medicine, 2023).

53% of U.S. adults say they “always” or “often” have trouble staying asleep (American Academy of Sleep Medicine, 2023).

Nearly 6 in 10 people who take sleep medications report next-day side effects such as feeling drowsy, confused, or forgetful (Carr, 2018).